Our Purpose
Creating abundance from rarity
We believe that Earth’s rare and precious legacy can, through responsible mining, create abundant outcomes for our people, communities, investors, customers and all other stakeholders, giving expression to life’s special moments.
Abundance for our:
- People in realising their full potential to deliver extraordinary outcomes
- Communities through partnering to provide enduring benefit for future generations
- Investors in generating sustainable returns
- Customers in celebrating love, friendship and life’s achievements
Supported by the Petra Culture Code
A formula for success, created by our people, for our people to drive cultural change and deliver our purpose.
Our Petra Culture Code represents our ideal world, what our culture would be like if we did everything right. The entire company has contributed towards what we see as “enablers”, what we want to do more of, and “disablers”, what we want to do less of. From this, we have developed a ”formula for success”, where each team has created actions to work towards and be measured against in order to transform the way we live and act in our daily engagements, to make what we aspire to be, part of our every day. Through this united vision, we believe we can bring to life the vital essence of Petra in the hearts and minds of all our people:
Let’s do more of
Let’s do less of
Underpinned by our values
Let’s do no harm
Health and safety is our collective responsibility. Caring for each other, our colleagues, contractors, clients, suppliers and our environment is something we can all contribute towards. Our starting point is always “let’s do no harm“. Together we can build a zero-harm environment.
Let’s make a difference
We want to leave a positive legacy. Our initiatives are aimed at stimulating local socio-economic development and upholding the highest standards of environmental stewardship. Whether it’s our people, suppliers, community partners, clients, customers, governments or the environment, we aim to make a real and lasting contribution.
Let’s do it right
We behave ethically across our business activities. We sell only fully traceable and conflict-free diamonds. We mine responsibly, and operate only in countries that are members of the Kimberley Process.
Let’s take control
We empower our people. We ensure a culture of accountability for our employees. We encourage innovation and creativity across our business.
Let’s do it better
Embedded in our operating model is a mindset that drives continuous improvement. We believe in incremental change and strive to generate efficiencies across our operations.
