Our Purpose & Values
Our Purpose
Creating abundance from rarity
We believe that Earth’s rare and precious legacy can, through responsible mining, create abundant outcomes for our people, communities, investors, customers and all other stakeholders, giving expression to life’s special moments.
Abundance for our:
- People in realising their full potential to deliver extraordinary outcomes
- Communities through partnering to provide enduring benefit for future generations
- Investors in generating sustainable returns
- Customers in celebrating love, friendship and life’s achievements
Supported by the Petra Culture Code
A formula for success, created by our people, for our people to drive cultural change and deliver our purpose.
Our Petra Culture Code represents our ideal world, what our culture would be like if we did everything right. The entire company has contributed towards what we see as “enablers”, what we want to do more of, and “disablers”, what we want to do less of. From this, we have developed a ”formula for success”, where each team has created actions to work towards and be measured against in order to transform the way we live and act in our daily engagements, to make what we aspire to be, part of our every day. Through this united vision, we believe we can bring to life the vital essence of Petra in the hearts and minds of all our people:
Let’s do more of
Attract & retain the best people
- Appoint qualified people
- Diversified workforce
- Right people for the job
- Employer of choice
Knowing where we’re going
- Clear Purpose
- Well understood Company strategy
- Clear context setting
- Clear goals and direction
Pulling in the same direction
- Team spirit
- Inclusive environment
- Sharing of ideas
- Strong interpersonal relationships
- Good communication between divisions
Community partnerships
- Community partnerships
- Partnering to explore and grow
- Co-creating alternative economic development opportunities
- Investing in skills development
- Encouraging and supporting personal development
- Environmental responsibility
Continuous improvement
- Innovation
- Challenging the status quo
- Finding better ways of doing things and doing things better
- Willingness to change
Empowering our people
- Taking accountability for outcomes
- Enabling and entrusting people to make decisions
- Authority to execute
- Treating everybody with dignity and respect
Health & Safety First
- Uncompromising on safety
- Safety awareness
- Learn from past experiences
- Think before acting
Honest & transparent
- Being authentic
- Ethical behaviour & doing the right thing
- Integrity
- Trustworthiness
- Good governance & compliance
Recognition & appreciation
- Recognising performance
- Celebrating successes
- Rewarding performance
- Valuing our people
Supporting our people
- Learning and development
- Employee wellness
- Caring for others
- Career opportunities
Let’s do less of
Ineffective systems & procedures
- System instability & failures
- Bureaucracy
- Absence of proper systems
- Inefficient procedures
Poor planning
- Reactive
- Everything is urgent
- Repeating mistakes
- Lack of prioritization
- Not thought through
Disrespectful & abusive behaviour
- Insulting
- Mental and emotional abuse
- Bullying
- Absence of dignity
Blame game
- Lack of accountability and responsibility
- Ducking responsibility
- Making excuses
- Passing the buck
- Reacting negatively to constructive feedback
Favouritism & discrimination
- Being biased
- Inconsistencies when dealing with different people
- Nepotism
- Not being inclusive
All talk, no action
- Lack of follow through
- Paying lip service
- Failure to execute
- Breaking promises
Head in the sand
- Accepting mediocrity
- Avoiding confrontation
- Sweeping issues under the carpet
Communication breakdown
- Mixed messages
- Lack of understanding
- Delayed Feedback
- Not sharing information
Silos
- Us & them
- Working in isolation
- Disconnect between operating entities
- Misaligned functions
- Ignoring the bigger picture
Fish out of water
- Wrong people/wrong job
- Skills mismatch
- Placing people in roles they can’t perform
- Square pegs in round holes
Underpinned by our values
Let’s do no harm
Health and safety is our collective responsibility. Caring for each other, our colleagues, contractors, clients, suppliers and our environment is something we can all contribute towards. Our starting point is always “let’s do no harm“. Together we can build a zero-harm environment.
Let’s make a difference
We want to leave a positive legacy. Our initiatives are aimed at stimulating local socio-economic development and upholding the highest standards of environmental stewardship. Whether it’s our people, suppliers, community partners, clients, customers, governments or the environment, we aim to make a real and lasting contribution.
Let’s do it right
We behave ethically across our business activities. We sell only fully traceable and conflict-free diamonds. We mine responsibly, and operate only in countries that are members of the Kimberley Process.
Let’s take control
We empower our people. We ensure a culture of accountability for our employees. We encourage innovation and creativity across our business.
Let’s do it better
Embedded in our operating model is a mindset that drives continuous improvement. We believe in incremental change and strive to generate efficiencies across our operations.