Petra Diamonds' vision is to develop a diamond mining group of global significance.
Petra believes that it has developed a dynamic company culture, in which its employees are encouraged to fulfill their true potential. Underpinning Petra’s success is a ‘can do’ attitude, through which challenges can be accepted and overcome on a daily basis. This approach, combined with the other core values listed below, is integral to the successful achievement of Petra’s long-term business strategy.
Petra has developed a successful track record and is considered to be a first-class operator of diamond mining assets; the Group intends to maintain and build upon this reputation and strives for operational excellence at all times.
Petra believes that employees who are empowered and accountable for their actions work to the best of their ability, and the Company has fostered a culture whereby innovation and creativity in the workplace is encouraged and rewarded.
Petra believes that no-one knows its operations better than its own employees and the Company looks to leverage this knowledge base at all times in place of using external advisers and contractors.
Petra strives to generate efficiencies at its operations and applies a ‘back-to-basics’ approach in order to review and assess areas for improvement at all times; key focus areas are power and water usage, security and effective use of labour.
Petra considers the health safety of its employees as its top priority and management is highly focused on working towards a zero harm environment.
Petra believes in the responsible mining and sale of its diamonds. The Company will only operate in countries which are members of the Kimberley Process, and as a legitimate diamond miner operating in South Africa and Tanzania, 100% of Petra’s production is fully traceable and conflict free.
Petra believes that its vision, long-term strategic objectives and core values position the Company as a ‘best-in-class’ operator.